Let’s
make
something
madd.

The madd. studio: two film lights aimed at a wooden chair on a white background

Some of our best work.

A red Valuri tote bag with the white wave line, held over the grass

The Valuri colour palette: Steel Azure, Watermelon, dark coffee, Onyx and Parchment

A boy swimming underwater towards the camera, the Valuri wave line drawn over the photo

Valuri de încredere

A swimming club started by one very passionate person. Born from a wish to change the old way of doing things, not from a business plan.

It exists to prove that swimming done right isn’t about technique. It’s about the bond between instructor and student, the rhythm that makes us special, and the small courage it takes to face a bigger fear. A motion that keeps you going.

We drew the wave line that runs through everything, picked colors that smell like chlorine and summer, and wrote how the club talks. Then we made it move, print and live online.

#Brand guidelines
#Logo design
#Motion design
#Color palette
#Tone of voice
#Web adaptation
#Print

What we do.

Every project starts with a 30-minute brief. Then we build the team and the kit your project needs.

Brand & Identity

Everything people see before they meet you. Logo, colors, type, and the rules that keep them together. We start with who you are, then make it look like that. No templates.

#Logo design
#Visual identity
#Brand guidelines
#Rebranding
#Packaging
#Print

A studio set with two film lights aimed at a wooden chair on a white background

Content & Campaigns

Photo, video and social content that looks like you on a good day. For launches, campaigns and the regular days in between. We plan it, shoot it and hand it over ready to post.

#Campaign concepts
#Photo shoots
#Reels & short-form
#Social media content
#Content planning

A cinematographer behind a film camera at dusk, in silhouette against a blue sky

Film & Motion

Script, shoot, edit, color, sound. One team, start to finish. Films with a story, from a 15-second reel to a full brand film.

#Brand films
#Commercials
#Event recaps
#Motion graphics
#Editing & color grading

A ballet dancer in arabesque on a grey paper backdrop, lit by studio softboxes

Creative Direction

For when you have the pieces but need someone to make them fit. We set the idea, the look and the tone, then keep everything on track until it’s out.

#Concept development
#Art direction
#Shoot direction
#Campaign direction

madd creative studio.

The madd. studio: a camera cart, lights on white blocks and a lamp on a stand, lit against a pale wall

A creative studio for film, photography, design and direction. We’re artists, but professionals first: we have opinions, we keep deadlines, and we stay close from the first coffee to the final cut. Taste, structure and soul. Not always in that order. Bucharest is home, but we go wherever the work takes us. Two of us for now. More faces soon.

David Diaconescu

Media Producer

I make images that move, and sometimes ones that stay still. Photo, film, edit, design, brand, usually all in the same week.

I trained as a visual artist at the National University of Arts Bucharest, then did an MBA in Cultural and Creative Industries, so I can talk budgets without losing the plot.

Years of shooting concerts, music videos and recap reels across a few countries, plus plenty of sleepless nights, taught me one thing: the best shot is rarely the planned one. I still plan it, though.

#Visual storytelling
#Cinematography
#Post production
#Creative direction
#Visual identity
#Photography
#Sidequests

Alexandru Marinescu

Art Director

I turn ideas into visual systems. My work lives at the intersection of bold typography, storytelling, and print, built on the belief that good design needs no caption.

Monochrome by instinct. Swiss by taste. Always chasing that one version that feels like it couldn’t have been done any other way.

Over the past three years I’ve worked on projects that went beyond the screen, including three visual identities for Romania’s National Chamber Choir “Madrigal”, for its tours in Japan, Kazakhstan and Spain. From concept to print, each project was built to travel.

#Graphic Design
#UX/UI Design
#Art direction
#Editorial Design
#Behind the camera
#Bold

So, what are we making?

office@maddcreative.studio

Bucharest, Romania

Let’s make something madd.